Little Cactus Crafts Branding & Social Media Management
Little Cactus Crafts is a small knitting and screen printing business that I created. I do the following to improve customer engagement and traffic to my website: -Track analytics on Facebook, Instagram, and Etsy to track engagement with content and listings -Update and create a editorial calendar to manage content -Photograph products and culture of Little Cactus Crafts -Design marketing material to promote store and social media -Optimize social media and website using SEO tools
During my internship at Forthea Interactive Marketing, I had the chance to design banner advertisements for a client that is opening a new apartment complex. By looking at the design of the website, I mimicked some details on the website to be represented in the ads. This created a form of visual consistency and gave viewers an extension of the website.
Identity / Clarksville, Austin
Researching, brainstorming, and developing a identity for a well known neighborhood in Austin, TX - Clarksville. This project consisted of me visiting Clarksville every week of the semester to get a feel for the essence and unique characteristics of this neighborhood. I took photos of textures, colors, structures, and objects that represented the aesthetic of Clarksville. This project allowed me to have a deeper appreciation for a design process.
Design. Feedback. Enhance. Repeat. This was the cycle of my process while creating this branding book for this neighborhood. I really enjoyed this project because it allowed me to dissect every detail of a place. Which in turn, allowed me to put meaning in every design decision that I made.
experimental type sheet #1
experimental type sheet #2
experimental type sheet #3
For this project, I created a user interface design that followed the guidelines set out by the Google material design website. I came up with a concept, drafted up a mock app using paper, and then created the user interface design to make it user friendly for my audience. My app was created for a digital marketing firm so they would be able to easily communicate and edit documents on the go. I believe that my design takes a lot into consideration when it comes to the needs of my audience because of the comment section, tools, and simplistic format. I made sure I thought of hierarchy, structure, and the appropriate colors to use. I think that I could of improved on how the interface would display the text editing tools so they do not bleed into the light grey background. When it comes to the design as a whole it looks professional and like something a business person would use as a tool. I believe that overall the design is very efficient and straight to the point when it comes to it being quick to set-up or edit a new document.
User Interface 1 - Main Window
User Interface 2 - Preview Window
User Interface 3 - Edit Window
User Interface 4 - Comment Window
Created a decision map that would help a person decide if they should start a business or not. I did research as to what are the most important factors when it comes to making that decision and incorporated it into my decision map.
Printed with a Epson 7800 printer
Size: 2 feet wide / 3 feet long
I created a zine based around a truism I created based on my life– Mistakes are a source of satisfaction. This zine was created around the idea of mistakes being beneficial. I used images I cut out from magazines that represented human nature and emotion. I wanted to show that we are what we do. My zine was printed with a Risograph printer with blue and red ink. I re-worked and revised the design multiple times to finally get the right format to tell a story. The images I cut out spoke to what I was trying to accomplish. We all point the finger at others when it comes to mistakes but we need to look back and reflect on ourselves. This causes emotions to be evoked but we should always look for the positive and then grow from the power that it gives us to move forward. I believe that my design really speaks to that notion.
Command G New Officer Poster
Designed this poster for St. Edward's University's student lead graphic design group, Command G.
This is a Storm trooper design I create for Command G (student graphic design club) for a Futuristic Poster Sale.
Screen printed with gold ink
Paper is dark gray hard stock from French Paper
Stormtropper Original Digital Illustration
Stormtropper Close Up
Stormtropper Screen Printed Poster
Screen printed at St. Edward's University Fine Arts Building.