Clarksville Brand Book

Researching, brainstorming, and developing a identity for a well known neighborhood in Austin, TX - Clarksville. This project consisted of me visiting Clarksville every week of the semester to get a feel for the essence and unique characteristics of this neighborhood. I took photos of textures, colors, structures, and objects that represented the aesthetic of Clarksville. This project allowed me to have a deeper appreciation for a design process.

Design. Feedback. Enhance. Repeat. This was the cycle of my process while creating this branding book for this neighborhood. I really enjoyed this project because it allowed me to dissect every detail of a place. Which in turn, allowed me to put meaning in every design decision that I made.